Thanksgiving, Not a Road Bump Holiday

Hey! Yeah, YOU! The one blaring the Christmas music BEFORE Thanksgiving… yeah, can it!

Today I am calling out all marketing professionals and experts to overcome a problem that they have been missing for the past 20 years: Thanksgiving! So many companies glaze right over one of the best holidays that America has to offer. No one needs to start their Christmas decorating in November.

Thanksgiving is not just a holiday for the grocery industry. It seems that they have been the only ones to jump on the great opportunity to capitalize on this patriotic American celebration. Thanksgiving is much more than just food! If the marketing guru’s really wanted to tap into the endless possibilities of Thanksgiving marketing they would sport their thinking-caps and get a move on.

At least Macy’s is still kicking and properly celebrating this fantastic holiday by dedicating one of the biggest and greatest parades in the world. They don’t sell turkeys or stuffing or cranberry sauce. That’s right, a department store has centered around Thanksgiving for their biggest corporate event which is televised across the world. Bravo, Macy’s, bravo!

Have we forgotten this classic tradition beneath the clutter of Black Friday? I think so. This tradition finds it’s roots deep in American history. Does anyone even know who Squanto is anymore? Most people that just read that snickered at the name! In case you forgot your second grade history, Squanto saved our proverbial turkeys when he taught the early puritan immigrants how to farm in the brave new world.

So what do we have thanks for? Not just Squanto and his fish burying techniques. Thanksgiving is the celebration of life and appreciation for the great bounty of blessings that God has so graciously given us. Add that to the awesomeness of America and you have one of the best holidays of the year.

Let’s put off the superfluous amounts of Christmas music and let’s start bumpin’ some Thanksgiving beats. Show your gratitude for the awesomeness of America and all of our incredible food.